Thinking of dipping your toes into the beauty industry and getting a huge slice out of that profit pie? With the right mindset and lots of research, starting a beauty business is not as hard as you think. Here are some tips to set yourself on the right foot.
Is it for you?
Ask yourself if you have what it takes to run a beauty business. Are you qualified? Do you have the right training? How about experience? More importantly, do you have a vision? According to Sigourney Cantelo, editor and founder of beauty website Beauticate, she created Beauticate to empower women. That vision alone allowed her to come up with amazing ideas that lift and educate women to look their best and feel incredible all the time. If you think you are ready in all these aspects, then it’s time to take the next step.
Permits
Starting a business requires permits. You need to acquire documents from the government in your locality, whether you’re running it from home or in a rented space in a mall. Start by asking what you need to submit and ready your papers in advance. Ask about fees and prepare those, too. Having all the information you need allows for quick and smooth processing time. To get you started, you can check out the Australian Government guide in finding licences and permits for your business type online.
Location
One of the most vital aspects to consider when running a business is the location. If you are planning to rent a space and set up there, picking the right location should be a priority. When looking for one, consider your target market. Is an expensive space in the mall a good idea? Or can a low-cost, vibrant downtown setting pull an ample amount of foot traffic? Picking a good vicinity for a beauty business may take a while, but once you’ve chosen the right one, your visibility will start to grow–along with your sales.
Finances
Startup funds can come from your savings, investors, or even business grants. Whatever source of capital you choose, proper handling of funds is crucial, especially during the first few months of operation. Keep track of expenditures and monitor your sales. Your earnings may be huge at certain times of the year, but once the low-season approaches, you are likely to experience a dip in sales. When this happens, it’s best to think of money-saving techniques, such as turning off salon appliances when nobody is around or cutting down on product purchases during the off-peak season.
Marketing
Keeping up with the latest beauty trends is a great way for your business to grow. If you think hair trends are getting the buzz lately, come up with hair treatment packages for your clients. If certain make-up trends are coming back, then incorporate them into your make-up services. You don’t need to spend a lot on advertising as well just as long as you get your message across successfully. Social media platforms are easy to manage. What’s better? They are free.
Running a beauty industry may sound hard, but if you know what you are doing, you’ll be able to pull it off smoothly. Let your passion, creativity, and vision pull you towards your dreams and take you to where you’d like your business to be.
